Graphic Design

Logo Design

At the heart of all successful branding and promotion is the use of logos to create a recognisable visual identity of the business, organisation, brand, event, or artist. It sets the foundation of your brand, and it can do this in numerous ways such as style, colour, symbolism and meaning.

For the sake of simplicity, we use to term “business/brand” to mean any business, organisation, personal or product brand, event, or artist.

To us, an effective logo design (more completely your overall brand design) achieves two fundamental goals:

1. It authentically captures the essence of business/brand and expresses this within its visual identity.
2. It forms meaningful connections with its target audience, generating a positive impact and appeal that inspires engagement with the business/brand.

These principles guide us in every logo design endeavour we take on for our clients.

We work with you to gain understanding and insight about the business / brand and its target audience so that we can infuse these into the designs we create for you.

Logo design is also the foundation of creating a solid brand design. Typically, we advise against creating a logo without considering a whole brand design. However, there are scenarios where this is required. In these cases, designing an effective logo can serve as the base to later build the brand design around.

Please view the Brand Design page and feel free to Contact Us for free advice (based on your unique needs) to assist in you making the decision of logo design vs brand design.

Digital/Web Graphics

We can create custom graphics for you for a vast array of purposes. They may be for created for websites, social media, videos, presentations, digital documents and much more.

With social media becoming increasingly an important channel for promoting your business/brand, we have become experts in creating awesome social media banners and graphics for your posts whether they be for Facebook, Instagram, Twitter, or another platform.

Business Cards & Stationery

For businesses and organisations, business cards and common office stationery are essentials for day-to-day operations. Though often these essentials are not used to their fullest capacity in helping you promote the business or organisation. Your stationery design can be used as a branding tool that helps define the way customers, clients and target audience look and feel about your business or organisation.

Having well designed business cards and stationery creates a professional feel and can help define a style that compliments the business or organisation and works to appeal to its target audience.

Stationery design doesn’t need to be super fancy, often it is just the perfect application of subtle design principals such as layout, spacing and typography that go together to create professional looking stationery. Yet saying that, extra flare and additional design elements are appropriate for some business/brands.

Brochures & Flyers

When you want to place promotion information directly in the hands of your target audience you can’t go past the use of a well-designed, eye-catching brochure or flyer!

The uses of brochures and flyers are numerous, but they all have one goal, to provide information to your target audience that will spark their interest in your products, services, or event. Yet in order to get your target audience to engage with your brochure or flyer, and take action, it needs to appeal to its target audience, attracting their attention and make them interested enough to give it more than a fleeting look.

The design and layout of your brochure or flyer will be the single most important element in maximising the amount of people within your target audience that will take the time to look at your brochure or flyer. It takes expertise to not only design the brochure or flyer to your target audience, but also to present the information you are providing in a way that will grab the attention of its audience and make the information easily digestible.

Posters & Covers

Often posters and covers are glanced over by your target audience in seconds. To maximise the impact these few seconds has on your target audience, requires a focus on imparting what is most important about what you are promoting and an overall look and feel that connects to your target audience and grabs their attention.

There are many uses of posters and covers in promotional material, and to experienced designers like the team at Positive Promotions, there is a large variety of design tricks and techniques that can be utilised to achieve maximum results in terms of impact and appeal on your target audience.

Adverts (Print & Web)

Advertisements are everywhere, so much so that most people can turn a blind eye to them unless they capture us in a way that is meaningful to us. Additionally, your advertising is often grouped with other advertising which makes it that much harder to get the attention of your target audience.

Having something great to promote is often not enough, the key to successful promotion through advertising is to create an advertisement that appeals and connects to your target audience in all aspects of its design, layout, and message.

Positive Promotions use a unique combination of creativity, intuition and strategic processes with all the promotions we design and create, it is the culmination of many years of experience. We know how to maximise the results of your advertising whether they be in printed material, on the web or digital media.

And much more, just ask if you don’t see what you require here.